THE ART OF THE QUICK PIVOT

ColaJazz was listed in one of the Top-10 travel information sites in the world! What an honor to be included in TripSavvy’s article, “How Tourism Businesses Are Pivoting During the Pandemic” alongside people and businesses from California and New York! TripSavvy has millions of website visitors each month! What an awesome opportunity to grow our jazz scene here in Columbia!

Here’s the excerpt with ColaJazz Founder Mark Rapp…

There’s also been some success in pivoting to virtual experiences. In the case of live music, in-person performances are no longer happening, but live-streamed concerts are.

“I was playing two to four times a week from jazz clubs, restaurants and bars, to public and private events,” says trumpet player Mark Rapp, based in Columbia, South Carolina. “Without live shows, it’s like having an amazing yacht with no water.” Rapp has since used his music-based nonprofit ColaJazz to provide virtual performance opportunities for out-of-work musicians. “Immediately, we shifted to producing online content including live-streaming concerts. We have to bring the music to where it can be accessible and create opportunities for musicians to work,” says Rapp. “If we can’t gather in person, we’ll gather in the matrix.”

Read the full article here: https://www.tripsavvy.com/how-tourism-businesses-are-pivoting-during-the-pandemic-5072673